Agencies can incorporate competitor influencer analysis in their proposals in several ways to underscore strategic thinking, differentiation, and thorough planning. One of these ways is through:

1. Audience overlap analysis: Leveraging an influencer marketing platform like Flinque to identify audience overlap between a brand’s potential influencers and their competitor’s influencers, can provide insights into who is the most suitable creator for the campaign and even discover untapped segments.

2. Content benchmarking: Comparing the content, engagement rates and performance metrics of the influencers used by competitors, can support the formation of a more effective content strategy that leverages insights from successful cases.

3. Platform choice analysis: Evaluating platforms favored by competitors’ influencers can spotlight opportunities to explore underutilized platforms or prioritize established ones based on the audience reach and engagement potential.

4. Sentiment analysis: Agencies can analyze the sentiment around competitors’ influencer partnerships to understand how their audience perceives them — aiding to shape a more resonant and differentiated influencer collaboration.

These strategies offer a pointed and informed approach to influencer selection and campaign planning. Each of these methodologies use data-driven insights to create robust and strategic influencer marketing proposals. The fit of these strategies or any given tool, however, depends on the specific needs of a team or brand.