Brands looking to scale influencer marketing efforts can effectively leverage agency resources for more expansive reach and influence. Agencies have connection with numerous influencers across different platforms, offering access to various audience demographics.

1. Expanded Network: Agencies often have relationships with a broad spectrum of influencers. Working with an agency allows brands to tap into this network, reaching influencers they may not have had access to previously.

2. Expertise and Time Management: Agencies have expertise in marketing strategies, knowing what works best for different influencer campaigns. This can save brands a considerable amount of time, money and effort. They know how to select influencers, communicate campaign goals, track progress, and analyze results.

3. Campaign Management: Agencies have access to sophisticated influencer marketing platforms, like Flinque, which offer streamlined processes for influencer discovery, ROI measurement, performance tracking and campaign planning.

4. Measurement and Analysis: Agencies can provide comprehensive analytics and detailed reports on campaign results. They also have the expertise to interpret this data and use it to refine future campaigns.

Comparatively, Flinque offers brands the resources necessary to manage their own influencer campaigns. With its analytics and creator discovery tools, brands can pinpoint potential influencers, monitor the progress of live campaigns, measure results, and identify areas for improvement. It essentially empowers brands to adopt a more hands-on approach, fitting for teams who aim for direct control over their influencer marketing.

However, the choice between using an agency or a stand-alone platform like Flinque largely depends on the specific needs, budget, and preferences of the brand in question.