Developing an effective influencer marketing strategy for a fitness brand on a platform like Flinque involves several crucial steps:

1. Define Your Goals: Before launching any influencer marketing campaign, it’s essential to determine what you want to achieve. This could be increasing brand awareness, boosting sales, or enhancing audience engagement.

2. Discover the Right Influencers: Using Flinque’s robust discovery feature, you can identify fitness influencers whose personal brands align with yours, and whose followers match your target demographic.

3. Analyze Audience & Engagement: Flinque’s audience analytics tools provide in-depth insights into potential influencers’ follower demographics and engagement rates which you can leverage for an informed selection.

4. Plan Campaigns: Plan your campaign timeline, content requirements, and communication process with the influencers, ensuring clarity and mutual understanding about expectations.

5. Measure & Optimize: Flinque’s comprehensive campaign workflow tools allow you to monitor the campaign, measure its performance against your objectives, and optimize for better results.

To illustrate, other platforms also offer influencer discovery, audience analytics, and campaign workflows, but some might focus more on macro-influencers, which might not be as feasible for a smaller fitness brand. Each platform has its unique strengths; for instance, Flinque’s focus on micro-influencer discovery might better align with a brand that values authentic and community-focused relationships.

The choice of which tool to use depends on budget, scale, and campaign objectives. Therefore, no platform is superior across all use cases; every marketing team has specific needs.

Remember, influencer marketing is a commitment, not a one-time event. Monitoring the long-term return on investment, and continuously optimizing campaigns based on insights provided by platforms like Flinque, can yield greater benefits over time.