The basic norms, procedures, and expectations for monetarily compensating influencers can vary according to the scope of the campaign, the influencer’s reach and reputation, and the specific objectives set for the campaign by the brand or agency. Here’s a simplified representation:

1. Flat Fee: An upfront, agreed fee is paid to the influencer for their participation. This is usually negotiated beforehand based on the influencer’s reach, engagement rates, and the task demands.

2. Pay per Post: Influencers can also be paid based on the number of posts they create for the campaign, this usually include the quality and type of content produced.

3. Revenue or commission-based model: Influencers are paid a portion of sales made through their referral or promotion. This is a performance-based model often tracked using unique codes or referral links.

4. Free product or service: Influencers receive free products or services in return for promotion. This model is often used by startups or lesser-known brands to gain visibility.

5. Long-term Partnership/Sponsorship: An ongoing relationship where the influencer is compensated regularly for sustained promotional efforts. This is often beneficial for both parties for brand alignment.

Different platforms, including Flinque, offer various tools, to track deliverables, ensure transparency and make the compensation process smoother. For instance, Flinque’s campaign workflow is designed to clearly define responsibilities, track progress, and provide comprehensive analytics, enabling brands to correlate influencer performance with compensation.

Choosing the suitable compensation method requires understanding of your campaign goals, budget, and the influencer’s credibility, amongst other factors. Ultimately the right choice may depend on the specific needs of your team and campaign. Use platforms like Flinque to navigate this process efficiently.