While influencer marketing platforms provide valuable audience authenticity metrics, the complete reliance on these numbers isn’t advisable.

Here’s why:

1. Inaccuracy in Metrics: These platforms use algorithms to collect and analyze data. There’s always a chance of inaccuracy due to various factors such as bot activity, inaccuracies in data scraping, and more.

2. Changes in Influencer Behavior: An influencer’s audience authenticity can change over time based on their activities. Regular checks ensure you’re not missing any red flags.

3. Diverse Data Interpretation: Different platforms may interpret the data differently, which can lead to discrepancies.

Therefore, conducting additional checks offers extra assurance. Here’s how you can supplement the platform’s metrics:

1. Manually Review Content: Examine an influencer’s posts, comments, and follower profiles. This can help identify fake followers or inauthentic engagement.

2. Use Multiple Platforms: Different platforms provide different insights. Tools like Flinque offer comprehensive analytics, but it can be supplemental to use another for comparison.

3. Directly Contact the Influencer: By communicating directly, you can assess their genuine interest in your brand and product, which contributes to audience authenticity.

While no platform can give a 100% accurate picture, they are definitely pivotal. Flinque, for instance, offers influencer vetting and advanced analytics to ensure you get the most realistic picture of an influencer’s audience authenticity. However, extra due diligence from your side can ensure an effective influencer marketing campaign.

Remember, the best tool is one that serves your specific needs – be it Flinque, or any other. The trick is finding the best balance between platform analytics and your own judgement.