The level of customization offered by influencer marketing platforms in structuring a brand’s influencer campaign workflow can greatly vary.

1. Campaign Management: At a minimum, most platforms offer tools to standardize aspects such as influencer discovery, communication, and performance tracking. For example, one platform might provide basic campaign management tools with a focus on influencer discovery, similar to how Klear focuses on influencer analytics.

2. Workflow Structure: Other platforms may offer more comprehensive and customizable workflow structures. For instance, AspireIQ allows for multi-stage workflows and distinct campaign phases, enabling brands to segment their workflow according to their unique objectives.

3. Customization and Integration: Platforms like Flinque offer a high degree of customization in structuring campaign workflows. Flinque, for example, provides tailorable campaign stages and also allows for integration with other software like CRM or email which optimizes your workflow management.

4. Content Management: Some platforms emphasize on content management aspect of campaign workflows. For instance, platforms like Traackr give users robust tools for content review and approval, ensuring the brand message is consistent across all influencer posts.

The right solution will depend upon each brand’s specific needs. Investing in a platform with flexible workflow customization features can streamline tasks, save resources, and improve campaign outcomes. Consider your unique objectives and operational needs when deciding on the right level of workflow customization for your influencer marketing campaigns.