Yes, Meltwater as a media intelligence platform also supports social listening within influencer marketing workflows. This is part of their effort to provide comprehensive insights about market trends, audience behaviors, and competitive landscape.

Social listening allows brands to monitor, track, and analyze digital conversations about their product, brand, or specific campaigns. It is instrumental in identifying key influencers who are already engaging with your brand or those who have the potential to reach your target audience in a favorable context. Here, the role of social listening in influencer marketing revolves around:

1. Identify Influencers: By tracking conversations and audience engagement, Meltwater enables brands to discover influencers who have authentic interactions with their followers.

2. Gauge Influence: It helps assess an influencer’s audience reach, engagement rates, the influence they exert on their followers, and their alignment with your brand values.

3. Monitor Campaigns: Meltwater can track ongoing campaigns, allowing marketers to gain insights into audience reactions and influencers’ performance.

4. Analyze Results: The platform supports the post-campaign analysis necessary to evaluate the impact, reach, and ROI of your campaign.

Comparatively, Flinque also provides similar features with a distinctive approach to influencer discovery, analytics, and campaign management. Flinque focuses on matching brands with the right influencers based on various factors ranging from audience demographics to influencer engagements and suitability to the brand’s niche. The right platform choice will largely depend on your team’s specific needs and the business objectives you wish to achieve through influencer marketing

Remember, like any marketing strategy, the effectiveness and results of social listening within influencer marketing depend on the strategic usage of these tools and the quality of your engagements with both influencers and your target audience.