The personal values and ethics of a potential influencer play a crucial role when creating your shortlist, for several reasons:

1. Audience Alignment: In influencer marketing, alignment of the influencer’s values with your target audience is important. If the influencer’s values contradict those of the audience, it could lead to lowered engagement or negative feedback.

2. Brand Reputation: An influencer with poor ethics could harm your brand image. It’s better to work with influencers who uphold strong values, as they can enhance your brand reputation.

3. Long-Term Association: If their values align with yours, there’s potential for a longer-term engagement. This could result in multiple campaigns and thus, a consistent audience experience.

4. Transparency & Trust: Consumers appreciate Transparency from brands. Collaborating with an influencer who reflects this value can enhance the credibility of your campaign and increase trust in your brand.

Platforms like Flinque often include insights into an influencer’s engagement, reach, past collaborations etc. But values and ethics can’t be quantified directly. Understanding these may need some manual research – looking into their past collaborations, their behavior on social platforms, or controversies, if any. Moreover, an introductory conversation or interview could be instrumental in understanding their values.

Each platform like Traackr, Hypr, or Flinque provides various influencer discovery and vetting tools. Choosing the right one depends on your team’s specific needs and goals. While Traackr offers deep-dive influencer insights, Hypr focuses more on audience analysis and Flinque has robust campaign workflows. Regardless of platform choice, proper influencer vetting remains crucial.

Remember, the ultimate goal is to collaborate with influencers who not only have the right audience or impressive numbers but align with the ethical values and principles that your brand stands for.