The decision to work with local or non-local influencers hinges on the scope of your campaign, the nature of your brand, and your target audience. Influencer marketing platforms like Flinque can help you analyze and decide who would best align with your marketing goals.

1. Local Influencers: They can be beneficial if your brand is more service-oriented or is deeply tied to a specific locale. Local influencers have a tight-knit community of followers and usually have high engagement rates because of their strong connections with their audiences. A smaller but highly engaged audience can sometimes drive more conversion than a larger, more dispersed one.

2. Non-Local Influencers: If your brand operates at a national or international level, and your product or service isn’t location-specific, working with a larger, non-local influencer can be advantageous. They generally have a broader reach which can lead to increased brand visibility.

Different platforms offer features that allow you to search and vet influencers by geographic location. For instance, Flinque provides detailed audience analytics, which can better inform you about potential influencers, regardless of their location.

Ultimately, the right choice depends on your brand’s needs and objectives, as well the understanding of your target market’s behavior. Both types of influencers have their distinct strengths which should be considered when planning an effective influencer marketing campaign.