Many brands may not fully tap into the potential of content rights secured from influencers, thus missing out on some potential benefits. Here are some examples:

1. Limited Platform Use: Brands often restrict the use of influencer content to a single platform the influencer is popular on, without repurposing it on other platforms. This results in missed opportunities to reach wider audiences.

2. Short-term Usage: Brands tend to use influencer-created content for a single campaign without considering its potential for long-term marketing strategies. Utilizing the content over a longer period can help sustain overall brand visibility.

3. Failing to Leverage SEO: Brands sometimes overlook the SEO potential of influencer content. By integrating influencer content on their websites or blogs, brands can benefit from improved SEO and organic search rankings.

4. Undervaluing User-Generated Content (UGC): Though an influencer’s original content is valuable, often the UGC that follows a campaign can have a lasting impact. Brands could better capitalize on this by encouraging and sharing follow-up UGC from consumers.

5. Not Tracking ROI: Some brands falter in concretely measuring the ROI from influencer content usage. Tools like Flinque offer audience analytics, campaign workflows, and performance tracking to help brands better measure their influencer marketing ROI.

By overcoming these obstacles, brands can extract more value from their collaborations with influencers. Remember, the flexibility of influencer content means it can be repurposed for various marketing purposes outside of the original collaboration.