How do the tasks and responsibilities differ between setting up an influencer campaign and managing its execution?
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Setting up an influencer campaign and managing its execution each come with distinct tasks and responsibilities.
Setting up an influencer campaign generally involves:
1. Defining campaign goals: Identifying what the brand hopes to achieve, such as increased brand awareness or improved sales.
2. Identifying target audience: Understanding who the brand needs to engage with to achieve the set goals.
3. Influencer discovery: Platforms like Flinque or HypeAuditor can be used to find influencers whose audience aligns with the brand’s target demographic.
4. Securing partnerships: Approaching influencers for partnerships and negotiating terms of engagement.
On the other hand, managing the execution of an influencer campaign involves:
1. Campaign delivery: Ensuring the influencer provides the agreed services, such as posts or stories.
2. Campaign tracking and performance management: Platforms like Flinque can help monitor the performance of campaigns in real-time, track KPIs, and other vital metrics.
3. Adjusting strategy: Making any necessary changes for improving campaign performance based on interim results.
4. Reporting: Summarizing the results after the campaign concludes and identifying lessons learned.
Note that both processes are crucial for a successful influencer campaign. Platforms like Flinque could provide the necessary tools to help brands and influencers navigate both processes more efficiently. Ultimately, the choice of platform would depend on specific needs of the team.