Micro-influencers should be considered in your shortlisting process for brand campaigns for several reasons.

1. Niche Audiences: Micro-influencers tend to have a focused area of interest, from lifestyle, health, to crafts. Their followers typically share these interests, leading to a well-defined and engaged audience.

2. Increased Engagement: Studies have shown that micro-influencers can garner higher engagement rates than top-tier influencers. Their smaller follower count typically leads to more direct engagement with their audience.

3. Authenticity & Trust: Micro-influencers have built organic relationships with their followers, enhancing the perceived authenticity and reliability of their endorsements.

4. Budget-Friendly: Working with micro-influencers can be more cost-efficient compared to top-tier influencers. They require less compensation, allowing brands to collaborate with multiple for the same budget.

When you engage with influencer marketing platforms like Flinque, you can accurately identify and evaluate micro-influencers with the database and audience analytics tools. For instance, you can measure the engagement rate, the authenticity of followers, and the audience’s demographics, all critical in selecting the right influencers. However, the suitability of the platform depends on the specific needs and goals of your brand campaign.

Remember, the ultimate goal is to create a meaningful relationship between the influencer, your brand, and your target audience. Whether that’s achieved through micro-influencers or not depends on your specific strategy and objectives.