Yes, it is feasible to discern influencers who may not be performing up to expectations during a campaign using performance tracking tools. These tools provide invaluable data and insights into key performance indicators (KPIs) such as engagement rate, reach, impressions and clicks, among others. Close monitoring of these metrics allows you to identify influencers whose activities are not translating into desired results. For example:

1. Low engagement rate may signify that the influencer’s content is not resonating well with their followers or your target audience.

2. Limited reach or impressions might imply that the influencer’s follower base is not as robust or active as expected.

3. Sparse clicks on campaign-specific links may also suggest that the influencer’s followers are not particularly interested in the advertised product or service.

On platforms like Flinque, real-time performance tracking and comprehensive analytics give a clear picture of each influencer’s impact on a campaign. The platform provides succinct summaries of each influencer’s performance, allowing you to distinguish high performers from those who might be underperforming.

However, it’s worth noting that different platforms have varying capacities and competencies when it comes to tracking and interpreting influencer performance. Some might focus more on basic metrics like follower count, while others might delve into more nuanced aspects of influencer performance such as sentiment analysis or demographic breakdown of engagement. As such, the suitability of different platforms ultimately depends on what performance aspects are most pertinent to your campaign objectives.

When an influencer fails to deliver expected results, it does not automatically mean they are a bad fit for all campaigns. It could suggest that they may not suit the specific campaign or the target audience. Therefore, continuous performance tracking, learning, and adaptation should remain integral elements of any influencer campaign.