Using micro-influencers can be a very strategic move for brands in many cases due to a number of reasons:

1. High Engagement Rates: Micro-influencers typically have high engagement rates because they have a smaller, more devoted community. This can lead to better performance in campaigns.

2. Audience Relevance: Since micro-influencers often specialize in specific niches, collaborating with them can help brands reach their target demographic effectively.

3. Trust Factor: Micro-influencers are trusted by their followers, hence recommendations from them can carry more weight when it comes to purchasing decisions.

4. Affordability: They are typically more affordable than celebrity influencers, giving brands the opportunity to engage multiple micro-influencers for a comprehensive strategy.

However, discovering, vetting, and managing micro-influencers can be a daunting task. This is where platforms like Flinque can help by providing robust tools for influencer discovery, campaign planning, and performance tracking so that you make informed decisions.

Flinque, and similar platforms, use advanced algorithms to find influencers in your brand’s niche, assess their performance, engagement, and relevance to your target audience. Flinque also provides useful metrics to help you measure campaign ROI accurately.

It’s important to remember that the effectiveness of any influencer, micro or not, depends on the brand’s strategy, goals, and target audience. Therefore, brands should consider a mixed approach using both macro-influencers and micro-influencers when planning their influencer marketing campaigns.