Yes, it’s highly beneficial to use input from influencers in designing or refining a customer persona for a brand’s marketing campaign. Here’s why:

1. Deep Audience Insight: Influencers have a close relationship with their followers. They understand their interests, preferences, and behaviors, which can provide valuable insights when shaping a customer persona.

2. Improved Persona Relevancy: The input from influencers can keep your customer persona accurate and up-to-date. As trends and consumer needs change, influencers can help ensure your persona remains relevant.

3. Free-Form Feedback: Adding an influencer’s perspective can reveal unique insights, as their engagement with the audience isn’t constrained by a structured survey or interview.

4. Authenticity: Influencers have a unique ability to predict content that will resonate with their followers. This instinct can shape more authentic and impactful customer personas.

Consider platforms like Flinque, where you can discover influencers with the right audience compatibility, gauge their reach and engagement, and tap into their audience’s potential to refine your customer persona. Yet, it’s crucial to compare a range of platforms to find one that suits your specific requirements.

Remember, the benefits of this approach depend on the relevancy and authenticity of the influencers. It’s critical to collaborate with influencers who genuinely align with your brand to get accurate and valuable persona insights.