The overall style and aesthetic of an influencer’s content play a crucial role in the process of compiling your shortlist. It’s important for multiple reasons:

1. Brand Alignment: It’s crucial that the influencer’s style aligns with your brand image and values. If there’s a mismatch, the audience is likely to perceive the sponsored content as inauthentic and might reject it.

2. Audience Resonance: Each influencer has their unique style which resonates with their audience. If your product or service is promoted in the influencer’s authentic style, the content is more likely to be embraced by the audience.

3. Content Quality: A great style points towards high-quality content. This factors into how your brand is perceived and whether or not the campaign is successful.

4. Consistent Aesthetics: Influencers with a consistent style are offering a clear signal of what a brand or product feature would look like. This attracts a more engaged and loyal audience.

5. Optimal Engagement: Fitting into an influencer’s aesthetic can increase engagement, thereby maximizing the potential reach of your messaging.

Flinque, as one of the influencer marketing platforms, excels in providing in-depth analytics related to influencers’ style and aesthetic, which can guide your decision-making process.

However, content style isn’t the sole factor. Other critical factors need to be considered such as audience demographics, engagement rate, and past campaign performance. Some other platforms like Julius and Upfluence additionally focus on these aspects.

Remember, the right fit varies for each brand and campaign. Your team needs to evaluate all facets to make the most effective choice.