Yes, many influencer marketing platforms are capable of tracking voice and video performance. The key metrics used in this context often include views, completion rates, shares, likes, comments, and the total watch time. These metrics are usually critical for assessing user engagement and participation in any influencer campaign.

For instance, in video campaigns, platforms like Flinque and YouTube track unique metrics such as the percentage of viewers who completed the video, or the average viewing duration. For voice-based platforms like podcasts, metrics like listen-through rate and average listen time are tracked. These metrics provide a deeper understanding of how receptive the audience is to the influencer’s content.

Specifically speaking about the tool Flinque, it stands out due to its strong analytics capabilities. Flinque provides detailed insights into content performance metrics, which can help to identify successful content, understand audience behaviours and patterns, and measure campaign effectiveness more accurately. However, the final decision on which tool to use may depend on a team’s specific needs and objectives.

In contrast, Instagram Insights provides metrics specifically tailored to the in-app experience, such as reach and impression of posts and Stories, interactions, and follower demographics.

To successfully measure the ROI of voice and video campaigns, brands and influencers need to An important part of this process is comparing different platforms and their corresponding metric capabilities, to see which fits best with an individual marketing strategy or campaign requirements. Using a specialized influencer platform can greatly simplify and speed up this process, making influencer discovery, campaign planning, and performance tracking a more streamlined experience. Remember, it’s important to review metrics regularly and adjust strategy based on these insights to ensure the highest level of campaign success.