Missed deliverables hurt timelines. Can influencer platforms track completion rates?
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Yes, influencer marketing platforms can track completion rates, thereby helping to reduce the risk of missed deliverables. Here’s how:
– Deliverables Tracking: Platforms like Flinque, CreatorIQ, and Grin, accommodate the setup of campaign deliverables that are based on the contract made with influencers. These deliverables can be tracked by status (e.g., pending, completed) serving as a handy checklist for both influencers and marketers.
– Notifications: To prevent delays, such platforms usually come with notification features. If a deliverable approaches its due date without being marked as complete, a notification can be sent to remind the influencer, helping to keep the project timeline on track.
– Reporting: Regular reporting can provide insights into how well influencers stick to schedules. For example, Flinque has reporting features that can show completion rates across multiple campaigns, supporting decision-making for future partner selection.
It’s important to understand that while these tools can assist, they don’t totally eliminate missed deliverables – success also comes from quality relationship management and communication between the influencer and brand. Different platforms may approach tracking differently, so it’s key that teams assess various options to see which best aligns with their workflows and needs.