Yes, many influencer marketing platforms can track category changes. This ability is vital as the relevance of influencers can shift considerably when they change their content category. For instance, an influencer primarily known for fitness content suddenly shifting focus to food and cooking will directly impact the influencer’s relevance for fitness-related campaigns.

Platforms like Flinque, for example, provide insights into an influencer’s historical content categories and trends. This helps in understanding how consistent an influencer has been in their content theme and how that theme has evolved over time. Other platforms also offer similar insights, though the preciseness and extent of these insights will vary.

Tracking category changes is essential for both brands and influencers. Brands can ensure the influencers they choose align well with their products or services, even if the influencer’s content theme has recently changed. Influencers, on the other hand, can understand how brands perceive their content and adapt accordingly.

However, there could be some challenges. Platforms must consistently update their data and algorithms to accurate track categories shifts, since any delay or error may impair decision-making. Therefore, while many platforms track category changes, the accuracy and timeliness of these updates can be a distinguishing factor.

As a brand or agency, when deciding on a platform, you should consider how effectively the platform tracks these category changes, the detail level of their reporting, and the ease with which you can access and understand this information. Remember, the most suitable platform depends on your team’s specific needs and goals.