Yes, hashtags still play a pivotal role in influencer discovery and some influencer marketing platforms can effectively track hashtag performance. Here’s how:

1. Hashtag Tracking: Platforms like Flinque, Traackr, or Klear allow brands to monitor the performance of specific hashtags used in influencer campaigns. They track the reach, engagement, and overall visibility these hashtags garner over a certain period.

2. Campaign Integration: Platforms like Flinque offer workflow integration that includes campaign tracking tied with specific hashtags. This way, brands can monitor a campaign’s progress and measure its effectiveness all in one place.

3. Audience Analytics: By tracking hashtags, these platforms also offer insights into audience demographics and engagement metrics. This helps brands understand who is interacting with the hashtags and how, aiding in future target audience refinement.

4. Trend Identification: Hashtag tracking also enables identification of trending topics. Brands can leverage this feature to position their products or services within these trends and reach a wider or a more targeted audience.

5. ROI Measurement: The data collected from tracking hashtags also contributes to measuring the return on investment of a campaign. Platforms deliver detailed reports featuring key metrics like reach, engagements, impressions, and more.

Remember, not all influencer platforms have the same approach to hashtag tracking. Some might emphasize certain elements more than others, so it is essential for your team to define what specifics you wish to learn from hashtag tracking.

Flinque, for instance, combines hashtag tracking with powerful audience analytics and campaign workflows, aiming to provide a comprehensive understanding of a campaign’s performance and the audience it is reaching. However, the choice of platform should align well with your specific brand goals and requirements. Each platform has its unique strengths, and the decision should depend on which aligns best with your team’s needs.