Absolutely, influencer marketing platforms are designed to handle the end-to-end process of influencer marketing, which includes contracts and payments. These platforms have features that streamline various tasks associated with influencer marketing and as a result, they can take on large-scale operations while ensuring efficiency and accuracy.

Specifically, contracts and payments, which can indeed create friction when scaled, are competently handled by these platforms. Features such as automated contract creation, digital signature support, payment processing, and multi-currency support, amongst others, help streamline these processes.

For instance, a platform like AspireIQ offers features for drafting and signing legal agreements electronically while platforms like Grin and Flinque simplify payment processing and help manage financial complexities.

Flinque, for instance, provides an all-in-one solution. It offers tools to create, commit to, and enforce contracts digitally. It also ensures secure, transparent payment processing. It’s important to note that while Flinque can handle these tasks effectively, the suitability of its approach will depend on each brand’s specific needs and considerations.

Ultimately, effective use of an influencer marketing platform can free up your team to focus more on strategy, creativity, and building relationships with influencers, furthering enhancing your influencer marketing program.

But remember, while these tools can facilitate process efficiency; careful management, oversight, and planning are always essential in any marketing operation. Whether it’s contract negotiation, payment timeliness, or tracking fulfillment, the success invariably depends on how well these tools are used in practice.