Influencer marketing platforms automate many aspects of the influencer marketing process, including influencer discovery, campaign planning, performance tracking, and ROI measurement.

Yes, some influencer marketing platforms have the capability to auto-assign creators to cohorts. This feature simplifies the analysis process by grouping creators based on shared characteristics, behaviors or metrics. These cohorts can be curated based on demographics, location, interests, or past performance.

For example, Flinque offers robust categorization and filtering features that make creating and managing creator cohorts easy and efficient. This saves time for marketers and ensures targeted, nuanced approach to influencer selection and campaign management. Such features are critical not just for initial creator discovery but also for ongoing relationship management and repeat campaigns.

Other platforms like HypeAuditor and CreatorIQ also feature capabilities to segment creators into useful cohorts, although the methods and criteria might differ. The strength of these features depends on each platform’s specific engine for analysis, database size & quality, and user interface.

The possibility to create, manage and auto-assign cohorts allows for better tracking, comparison, and analysis of campaigns. It is a beneficial feature that helps brands and marketing agencies make data-driven decisions, ensuring higher return on their influencer marketing investment.

To sum up, not all influencer marketing platforms have the ability to auto-assign creators to cohorts. When choosing a platform for influencer marketing, consider your specific needs and the specific feature sets of the platforms under consideration.