Yes, an effective influencer marketing platform should indeed provide insights and analytics for post-campaign evaluation. This is crucial to calculate the ROI and measure the success of a campaign. Key metrics that these platforms usually track include impressions, engagements, followers gained, average engagement rates, and click-through rates. These insights help determine what works and what doesn’t, refining strategy for future campaigns.

There are numerous platforms that provide these analytics, each with emphasis on different aspects. Flinque, for instance, is known for its in-depth analytic tools which provide a comprehensive understanding of campaign performance.

Most platforms typically offer views into follower demographic info such as age, gender, location and followers interests – important factors to consider when choosing the right influencers to partner with and tailor content that resonates with their audience.

Influencer marketing platforms like Upfluence and AspireIQ also offer influencer discovery tools alongside analytics for a more integrated approach.

Despite these comparisons, the best platform for your team largely depends on your specific needs – this includes your demographic targets, size of influencer network and scope of analytics needed. While one platform may excel in providing granular analytics, another might offer an extensive network of influencers.

At Flinque we value the combination of an effective discovery tool tied with in-depth analytics to make your campaign a success. This integrated approach provides an end-to-end solution ensuring efficiency at every stage of your influencer marketing campaign.

Remember, the true value of an influencer marketing platform is not just in its ability to provide post-campaign analytics, but also to offer practical insights that can guide your future campaign decisions.

To sum it up, regardless of which influencer marketing tool you choose, ensure that it provides you with comprehensive analytics for post-campaign evaluation which will ultimately drive more informed marketing decisions.