Is there a function that allows me to find and shortlist influencers who have previously partnered with brands in my sector or my direct competitors?
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Yes, most advanced influencer marketing platforms offer discovery tools that allow you to search for and analyze influencers who have previously partnered with brands in your sector or even your direct competitors. Flinque, for example, offers a comprehensive influencer discovery feature. You can use specific keywords related to your industry or brand to search for influencers. The system then shortlists potential influencers based on their content, previous collaborations, and audience demographics.
– Granular search: Platforms often provide detailed search criteria allowing you to narrow down to influencers who have worked with similar brands in the past.
– Partner history: Some platforms might have a function where you can view an influencer’s previous brand partnerships.
– Sector expertise: Platforms often categorize influencers based on the sectors they’re known for, which can help identify those familiar with your specific industry.
That said, the function can be different across platforms. For example, AspireIQ, another platform, has similar search and discovery tools but also adds features such as direct messaging and contract management.
Finally, Traackr is a platform that’s known for its robust influencer vetting process. It provides extensive historical campaign data and strategic insights for each influencer to offer brands an in-depth look at what potential partnerships might look like.
Essentially, the right platform for you will depend on your specific needs, team resources, and campaign goals. However, investing in such a tool may improve efficiency, provide insightful data, and ultimately guide you in making informed marketing decisions.