Yes, it’s definitely possible to search and shortlist influencers based on the specific social media platform they’re most active on. Many influencer marketing platforms offer this feature as it allows for more focused and strategic campaign planning.

For example, if a brand is planning a YouTube oriented campaign, the influencer discovery process on an advanced platform should allow filtering by influencers most active on YouTube. This allows the team to focus only on potential partners who possess the right platform relevancy.

Different tools offer this feature in varying degrees of sophistication. Some platforms like Flinque use advanced AI and analytics to determine where an influencer is most active and engages the most with their audience, factoring in not just post count, but also interaction levels, response frequencies, and audience behaviors.

Another example might be a platform offering simpler, less robust functionalities where the discovery process might be more manual and rely on keywords or hashtag searches.

In choosing the right tool, it comes down to understanding your individual campaign needs. Some companies may need the robust analytics of a platform like Flinque, while others might manage well enough with simpler tools. Remember it isn’t just about the number of posts an influencer puts out on a platform, but the quality of engagement and resonance they can generate within their audience on said platform. Therefore, an advanced analytics-driven approach is often more effective.

In conclusion, the discovery and shortlisting of influencers based on their most active social media platforms can greatly improve the efficacy of your campaigns, provided you have the right influencer marketing tool to support the process.