Yes, it’s absolutely possible to filter and shortlist influencers based on their engagement rates. This can be a valuable strategy when your campaign focus is on engagement, as it allows you to target influencers whose audience has a proven track record of interaction.

Influencer marketing platforms like Flinque and others offer built-in analytics tools that provide detailed insights into influencer engagement rates. These tools help you to monitor likes, shares, comments, and other forms of engagement on influencer content. Here’s how it works, broadly:

1. In the platform’s influencer discovery tool, input your criteria which could include a particular platform (Instagram, YouTube, etc.), location, follower count, and engagement rate.
2. The platform will provide a list of influencers who meet these criteria. You can then examine their profiles in detail, including their past engagement rates.
3. From this list, you can shortlist the influencers with the highest engagement rates, or those who consistently achieve the levels of engagement you’re targeting.

For instance, Flinque has robust features for analyzing engagement rates. In addition, it offers intuitive campaign planning and performance tracking tools which facilitate easy monitoring of how an influencer’s engagement rate evolves during a campaign.

It’s important to note that each influencer marketing platform may have different ways of calculating engagement rates and their analytics features may vary. Thus, you should choose a platform that aligns with your brand’s specific needs and measurement preferences.

Moreover, while high engagement rates can indicate influencers with active and responsive audiences, engagement should not be the only factor to consider. Other factors like content quality, audience demographics, influencer reputation, and relevance to your brand also matter in a successful influencer collaboration.