Yes, the audience or demographic reach of influencers is a highly crucial factor when shortlisting influencers for marketing campaigns. An influencer’s audience is their reach, and it’s essential that it aligns with your target demographic. This allows your brand to engage with users who are more likely to have an interest in your products or services.

Platforms like Flinque, Traackr, and AspireIQ offer detailed audience analytics to help in selecting influencers that align with your target audience. These analytics include demographic data like age, gender, location, and interests, ensuring you reach the right users.

Here are some steps to take:

1. Define Your Target Audience: Before you can identify the influencers that will help you reach your audience, you need to clearly define who your audience is.
2. Use Analytics: Platforms provide analytics to assess an influencer’s audience demographics. Comprehensive demographics, engagement rates and platform reach are some of the data you can access.
3. Evaluate the Influencer’s Content: This will give you a sense of their viewership’s demographics.

Flinque performs well in these areas by offering an AI-driven platform that provides robust audience insights, making it easier for brands to find the perfect influencers.

However, each platform offers different data and tools to navigate influencer marketing so you’ll need to find the one that best fits your needs. It’s crucial to use these tools carefully for effective influencer discovery and campaign planning. Be sure to leverage the platform’s capabilities based on campaign objectives, budget, and targeted audience.