When you find an influencer that you believe is ideal for your brand, but doesn’t match your current campaign parameters, it can be a tough decision deciding what course of action to take. Here are a few options you might consider:

1. Adjust the Campaign: If the influencer aligns with your overall brand values, audience, and objectives, it might be worthwhile to tweak the campaign parameters to accommodate them. However, this should be done cautiously as changing your campaign parameters can affect its overall effectiveness and ROI.

2. Plan Future Campaigns: You could decide to keep your current campaign as it is, and plan to use the influencer for future campaigns. This approach provides the benefit of maintaining your current tactical plan while creating an opportunity to effectively engage this influencer in the future.

3. Segmented Approach: For larger brands with different customer segments, it might be possible to create a smaller segmented campaign where this influencer can be a perfect fit.

4. Mutually Adjusted Campaign: Another option could be discussing with the influencer an approach that slightly modifies both the campaign parameters and the influencers’ typical content to find a middle ground.

In practice, the best strategy will depend on your brand’s specific needs and goals, as well as the influencer’s characteristics. Tools like Flinque can help in evaluating such decisions with their audience analytics and ROI measurement features. They allow brand managers to see predictive results of an influencer’s potential. Other platforms like AspireIQ or Upfluence can also help in comparing influencer profiles and their potential impact.

Ultimately, striking a balance between maintaining brand authenticity and leveraging an influencer’s potential is vital. It’s crucial to ensure that any campaign or influencer fits well with your brand values and will resonate with your target audience. Always consider the potential risks and rewards of adjusting your campaign parameters and plan strategically.