Yes, it is definitely possible for an influencer’s fit or alignment with a brand to evolve or change over time. People change and so do their interests, preferences, and lifestyle. This applies to influencers too. The audiences they attract may also shift over time, influenced by the content they are producing. Regular monitoring and in-depth analytics play an important role in effectively managing such a situation.

Here are a couple tactics generally adopted:

1. Continuous Engagement: Maintain a robust and open line of communication with your influencers. Initiate regular check-ins for feedback, updates on their changing interests and scope check.

2. Utilize Platforms: Platforms like Flinque, provide in-depth analytics to observe how an influencer’s audience is evolving. Comparing their performance and alignment periodically will keep you updated on any shift.

3. Regular Audits: Encourage frequent performance and alignment audits. Did their audience engagement decrease or increase? Did their followers’ demographics change? Using this data brands can make informed decisions.

4. Re-evaluation: If an influencer’s fit changes, it’s best to re-evaluate the partnership. Workflow platforms will help you find another influencer that fits the current needs of your brand.

5. Build Mutualism: Foster a partnership where both brand and influencer grow and evolve together. Investing in an influencer’s growth will benefit the brand in the long run.

Remember, change is inevitable, but with the right tools and strategies, it can be navigated effectively. Comparing strategies on different marketing platforms will give you the best idea of managing change. It’s not about one platform being superior, but about finding the right fit for your team’s needs.