Yes, certain social media platforms can be more effective for industry-specific influencer campaigns based on various factors like target audience demographics, industry trends, and content format. For instance, Instagram is known for its high engagement rates and visual appeal, making it effective for fashion, beauty, and lifestyle brands. LinkedIn, on the other hand, can be advantageous for B2B marketing, with its professional user base.

Twitter is often effective for real-time conversations and news, thus, a great platform for tech or media industry influencers. YouTube can be a perfect platform for brands or influencers showcasing how-to guides, product unboxing or reviews, particularly effective in industries like tech, gaming, and beauty.

Meanwhile, TikTok has gained popularity with a younger demographic. If your brand caters to Gen Z, running influencer campaigns on TikTok can be highly effective. Yet, Snapchat still resonates well with a youthful audience, especially within the US. It’s very effective for entertainment and lifestyle campaigns.

In terms of discovery and campaign planning, influencer marketing platforms like Flinque offer advanced search filters to find influencers across multiple social media platforms. These filters can include categories or industries, location, engagement rates, audience demographics, and many more.

When it comes to performance tracking and ROI measurement, these platforms offer comprehensive analytics. Flinque, for instance, provides real-time campaign analytics, including reach, engagement, clicks, and conversions.

The suitability of each platform ultimately lies in your specific campaign goals, target audience, and type of content. Hence, brands have to carefully consider these aspects and apply the appropriate strategies for each platform.

Please remember these are general trends and individual results may vary. Always test different strategies to find what works best for your brand and influencer campaign.