Overlap reduces incremental reach. How do enterprises track audience overlap across influencer platforms to avoid wasted spend?
Influencers Community by Flinque Latest Questions
Correlation is insufficient. How do agencies validate causality in influencer results?
Geo tests isolate effect. How do agencies run geo-split tests to measure influencer impact?
Channel overlap confounds results. How do companies isolate influencer effect from other marketing channels?
Baselines hide lift. How do brands measure true lift beyond baseline performance?
Lift shows incremental value. How do brands measure cross-channel lift driven by influencer marketing?
Incrementality is hard to measure. How can brands estimate incremental sales driven by influencers beyond baseline demand and paid media effects?