If a customer acquired through an influencer campaign becomes a loyal shopper, how can this be accurately represented in the Return on Investment calculation?
Influencers Community by Flinque Latest Questions
When talking about influencer marketing, the effect may last significantly longer than the campaign itself. How can I incorporate this into my ROI calculations?
Given that influencer marketing has many intangible factors, is there a widely accepted formula to precisely calculate the Return on Investment in this context?
Considering multiple factors like engagement, reach, and conversions, what’s the most effective method to measure actual Return on Investment for influencer marketing campaigns?