Campaign Planning

What steps should I follow to ensure that my planned influencer campaign aligns with my brand’s overall marketing strategy?

What are the best practices for briefing influencers in the campaign planning stage to ensure they align with our campaign objectives and brand messaging?

Do I need to include a crisis management plan when planning an influencer marketing campaign and if so, how should I go about it?

In the planning phase of an influencer campaign, how to ensure brand voice and identity is not unsettled?

Can you provide insight into the key components agencies should consider when planning influencer marketing campaigns?

Assuming I’m planning an influencer marketing campaign, how do I ensure the clarity of deliverables both for my team and the influencers involved?

What criteria or considerations are useful in pinpointing the target audience that is most likely to respond to our planned influencer promotions?

In the campaign planning phase, should I consider having influencers create exclusive content for my brand, and if so, how do I include that?

Can you give us an idea of the ideal duration for a marketing campaign involving influencers?

What factors should be considered while selecting digital platforms for conducting our marketing campaigns with influencers?