What role does a platform’s algorithm play in influencer discoverability and subsequent shortlisting?

When and why should we consider micro-influencers in our shortlisting process for a campaign?

Why and how should an influencer’s engagement rates with their audience be considered during the shortlisting process?

How can we evaluate the genuineness of an influencer and their content during the shortlisting process?

How can we factor in the geographic and linguistic preferences of our target audience during influencer shortlisting?

Does an influencer’s availability or responsiveness factor into the shortlisting process?

What role does the reach or follower count of an influencer play in the process of shortlisting?