How can I identify what I’m doing differently that the influencers shortlisted by my competitor are yielding better campaign results?

What factors should I consider when determining if a potential influencer’s brand aligns with mine during the shortlisting process?

Once I have compiled my shortlist of influencers, how should I prioritize who to approach first for my campaign?

Should my shortlisted influencers be a mix of macro, micro, and nano influencers, or should I concentrate on just one category?

What are some mistakes to avoid when drawing up a shortlist of influencers for my campaigns?

Is there a proven system to segment influencers appropriately on a campaign shortlist?

What is a good number range of influencers to include in a shortlist for an effective campaign?