Could you elaborate on the pros and cons of focusing a brand’s influencer marketing campaign on macro-influencers versus micro-influencers?

If an influencer we’re partnered with becomes involved in controversial or negative events, how should we, as a brand, handle that situation?

Can you provide a checklist of considerations or precautions a brand should take into account before entering into a partnership with an influencer?

What advice can you offer for structuring a campaign involving multiple influencers to get the best possible reach and engagement for our brand?

Are there specific strategies or tactics that agencies should utilize in negotiating effective and fair partnerships with influencers on behalf of the brands they represent?

Can you provide insight into determining the optimal duration for a brand-influencer collaboration to maximize impact but also keep the audience engagement alive?

Could you shed light on the decision of whether to give influencers significant creative control in how they represent the brand in their posts?