For brands targeting a very specific audience, what strategies can they employ to discover and attract influencers within their niche?

Under what circumstances and marketing objectives would a brand be better off working with a micro-influencer rather than a mega-influencer?

What techniques can be used to ensure an influencer’s values align well with those of the brand they are representing?

What methods or tools can a marketer use to assess whether a particular influencer is the right fit for a specific campaign or promotional initiative?

In the context of influencer marketing, how can a brand accurately identify different types of influencers and categorize them based on their content, audience, and platform preferences?