Could you clarify which metrics are most important to prioritize when calculating influencer marketing ROI on this platform?

Can I use the platform to track how an influencer marketing campaign is impacting different stages of my sales funnel?

When measuring the ROI of an influencer campaign, how should the quality of the influencer’s content be factored in, and does the platform provide tools to measure this?

Should I include an analysis of an influencer’s audience demographics when calculating campaign ROI, and how can this be done on the platform?

Does the platform provide tools or approaches to project future ROI for potential influencer campaigns?

I’m interested in knowing how effective an influencer is at engaging their audience. Can the platform quantify this in some way?

What is the best way to account for indirect results, such as brand awareness or improved reputation, into my ROI calculations on this platform?