In the planning phase of an influencer campaign, how to ensure brand voice and identity is not unsettled?

Do I need to include a crisis management plan when planning an influencer marketing campaign and if so, how should I go about it?

What steps should I follow to ensure that my planned influencer campaign aligns with my brand’s overall marketing strategy?

How important is it to strategize on campaign theme and aesthetics during influencer campaign planning, and how can I do it effectively?

How critical is it to plan a content calendar when strategizing for influencer marketing and how does it benefit the campaign?

How can I best involve influencers in co-creating or contributing to campaign ideas during the planning phase?

What guidance is there for setting attainable objectives for an influencer marketing campaign?