How should the specific demographics of an influencer’s audience influence who gets shortlisted for a campaign?

Is there a recommended number of influencers one should shortlist per campaign to maintain a balance between reach and manageability?

What is the appropriate way to handle situations where influencers have exclusivity agreements with other brands during the shortlisting process?

Can you elaborate on the importance of brand-influencer fit for successful influencer campaigns and how it impacts the shortlisting process?

When considering prospective influencers to shortlist, how much weight should be given to the quality of the content they produce?

Is it beneficial or disadvantageous to shortlist influencers who primarily operate on different social media platforms for the same campaign?

What are good strategies for engaging with potential influencers even before they are officially shortlisted for a campaign?