What are some key elements I should include when preparing campaign briefs for influencers?

How long should a typical influencer marketing campaign last and what factors can affect this duration?

Are there benefits to incorporating micro-influencers into my strategy, even if they have significantly fewer followers?

What is an effective approach to developing a diverse and balanced mix of influencers for one single campaign?

To what extent should the influencers’ audience demographics influence the planning of my brand’s campaign?

Could you outline benchmarks or metrics that can help me measure the success of my influencer marketing campaign?

Given the need to optimally allocate my campaign resources, what strategies can I employ to identify the most suitable influencers?