Can poor or inadequate supervision of an influencer marketing campaign lead to notable problems?

What common mistakes might lead to a lack of control over influencer marketing campaigns and what methods can brands employ to avoid them?

Is selecting an influencer based only on their follower count a common error, and what problems can it cause?

What are some potential mistakes brands could make that might expose them to be affected by the controversies of influencers?

What issues may arise if the brands do not adequately evaluate an influencer’s prior content and posts?

Could the exclusive focus on big-time influencers sometimes turn out to be a blunder for a brand’s marketing strategy?

What mistakes in communication can lead to a lack of transparency in influencer marketing and how can these be mitigated?