What steps should a brand take if an influencer doesn’t meet the agreed expectations or fails to follow the campaign brief?

Is relying heavily on the follower count when selecting influencers a potential mistake? If so, what more should be considered?

Are there any common pitfalls or mistakes in influencer marketing campaigns that could inadvertently harm a brand’s image or reputation?

How important is authenticity in the content created by influencers, and what are the potential consequences of neglecting this element in any campaign?

Is there a danger of putting too many resources into influencer marketing and what are the indicators that a brand may be over-investing?

What strategies or tools can be used to ensure an influencer’s audience aligns with the brand’s target demographic, preventing the common mistake of misplaced influencer partnerships?

In the context of executing impactful influencer campaigns, what is the most common pitfall or mistake brands often encounter, and how can it be avoided?