What factors should a brand or agency consider when deciding on which social platform their influencer campaign should run?

Can you discuss the comparison between results obtained from campaigns that involve micro-influencers and those that include celebrities?

What systems or methods should brands or agencies use to effectively and efficiently manage communication with multiple influencers during a campaign?

Could you shed light on the pros and cons of opting for exclusive collaborations with influencers in marketing campaigns?

Is there a recommended frequency or signs that a brand or agency needs to update their influencer marketing strategy to stay effective?

What are some red flags to watch out for when a brand or agency is identifying potential influencers to work with in the discovery stage?

How should brands and agencies manage their relationships with influencers to ensure successful partnerships?