What are the risks and drawbacks of solely focusing on trending influencers for campaigns, and why might it make sense to not always chase the latest trends?

How can my brand steer clear of getting embroiled in controversies related to the influencers we collaborate with?

If I rely too heavily on a single influencer for a campaign, what risks am I exposing my brand to and how do I avoid them?

Are there any mistakes brands often make entering long-term partnerships with influencers? How can I prevent these?

Are there any “vanity” metrics in the influencer space that might be tempting to track but ultimately don’t contribute to campaign success?

Is there a scenario where associating my brand with an overly popular influencer can hurt, rather than boost, my brand’s image? If so, how can I avoid it?

What are common mistakes in estimating resources needed (time, people, budget) for executing a successful influencer campaign?