We tend to go for influencers with the highest follower count. Could this decision process be causing us to make mistakes in influencer marketing?

We have focused majorly on an influencer’s content without giving much importance to user-generated content. Could this be a mistake in our approach towards influencer marketing?

I’ve never really analyzed my past influencer marketing campaigns thoroughly. Can this be a possible blunder limiting our campaign’s success?

What’s the best way to prevent mistakes that can lead to unsuccessful influencer marketing campaigns?

I suspect that miscasting influencers which do not align with my brand value might be a big mistake. How do I ensure proper alignment?

Despite putting in a lot of effort in influencer discovery and campaign creation, my influencer marketing campaigns aren’t delivering expected results. What could be the potential mistakes I might be making?