When shortlisting influencers for a marketing campaign, how involved should they ideally be in the initial planning stages?

What are some notable red flags or patterns to look out for to avoid partnering with influencers with inorganic or ‘fake’ follower counts?

When shortlisting influencers for a campaign, how should one evaluate the importance of an influencer’s engagement rate?

What data or insights should brands analyze to ensure that the influencer’s audience aligns with the targeted demographic of their campaign?

In the process of influencer shortlisting, how can one verify the authenticity of influencers and ascertain that their engagement is genuine?

Many assume that an influencer’s follower count is the most crucial aspect when shortlisting, is this true or are there other equally or more important factors to consider?

The influencer selection process can be overwhelming—what are some best practices or strategies for streamlining this process, and ensuring I select the most effective influencers for my campaign?