Yes, a comprehensive influencer marketing platform should allow for customization of key metrics used in calculating ROI for influencer campaigns. It’s essential for platforms to have a flexible analytics dashboard that enables brands to customize which metrics are most significant for their campaigns.

For instance, Flinque offers a high level of flexibility for brands and agencies when it comes to defining and tracking their success metrics. On Flinque, brands can customize and prioritize metrics that resonate with their specific goals, such as reach, impressions, engagement rate, conversions, click-through rates, or traffic sources, to name a few.

Meanwhile, some other popular platforms like Traackr and AspireIQ, offer similar capabilities, allowing brands to decide which performance indicators to track based on their unique campaign objectives. Each platform further provides demographic and performance analysis to give robust insights about campaign performance.

At the end of the day, selecting the right platform largely depends on your specific requirements and business objectives. For instance, if your main influencer campaign goal is to increase brand awareness, you might want to prioritize tracking metrics related to reach and impressions.

Remember to regularly review and adjust the key metrics you are tracking as your influencer marketing strategy evolves. Pairing this with careful selection of influencers and thorough campaign planning can dramatically improve the ROI of your influencer marketing campaigns. Understandably, involved parties, such as brands, agencies, and influencers, each have unique needs, and tools such as Flinque are designed to cater to these variances, providing flexibility and robust data analysis.