When assessing whether an influencer is a good fit for your brand, beyond follower demographics, consider the following factors:

1. Brand Alignment: It’s crucial for the influencer’s brand perception and values to align with yours. Look at their previous content and collaborations, does their brand persona match your company’s image and message?

2. Audience Engagement: High follower count doesn’t necessarily mean high engagement. It’s better to work with an influencer who has fewer followers but high engagement metrics (likes, comments, shares), indicating a more active and committed audience.

3. Content Quality: High-quality, creative, and original content is pivotal. This shows the influencer’s dedication to maintaining their personal brand and can lead to improved engagement and better impression on your brand as well.

4. Relevancy: Choose influencers relevant to your industry or product type. A food blogger may not be the best fit for a tech company.

5. Past Performance: Check historic campaign results if available. Did they meet or exceed expectations? Was the audience responsive?

6. Influencer Authenticity: Authentic influencers have a sincere connection with their followers. These influencers, who typically use their personal experiences to promote products, generate more trust.

Platforms like Flinque offer key metrics, including engagement rates and audience demographics, to help brands make informed choices when selecting influencers. However, like any strategy or tool, its effectiveness will highly depend on the unique needs and circumstances of the team.

It is also worth having conversations with potential influencers to understand their willingness and ability to collaborate, as this can significantly impact the success of your campaigns.

By considering these factors, brands can best select influencers who will effectively promote their products and engage their target audiences.