Using the platform, how can I organize and administer my chosen influencers during and after the shortlisting process?
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On the Flinque platform, after shortlisting influencers, you can move on to the organization and administration phase. The detailed process involves:
1. Creating Campaigns: Organize each partnership into different campaigns. This can include one or several influencers, making it easy to compare and track each campaign’s performance.
2. Assigning Tasks: Assign specific tasks to each influencer like posting schedule, content type, platform choice, etc.
3. Monitoring Progress: Track the completion of the assigned tasks in real time. You can see whether influencers have completed their given tasks on time.
4. Analyzing Performance: Flinque presents a comprehensive analysis of each campaign so you can understand how effectively the influencers are driving your marketing goals.
5. Collating Reports: The platform enables gathering and saving all the influencer content and related data in a central repository for future reference.
Comparatively, another platform like InfluencerDB also offers similar features with its follower analytics, campaign monitoring, and content tracking. However, the key difference is in the detail of analysis and how the data is presented. Flinque provides a more granular breakdown and visual representation of your campaigns’ performance, promoting easier comprehension and decision-making. But it’s important to decide based on your team’s specific needs and objectives.
Remember, the aim of an influencer marketing platform like Flinque is to streamline your campaign process, provide significant insight, and generate a better return on investment for your influencer marketing efforts. These tools offer actionable data to optimise ongoing and future partnerships with influencers.